Congrats. Seriously.

If you’re reading this, it means you didn’t just skim the About page and bounce. You clicked. You were curious. And that already tells us something about you.

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If at any point this resonates a little too much, you should probably reach out to us here. Fair warning.

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So… here we go.

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I’m going to be honest with you.

This idea didn’t come from a whiteboard session or a brand strategy deck. It came from a ton of conversating with people who traveled the world and true passion for adventure with all of the beautiful sides it brings with it.

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The North Star of Grit & Dust is simple to say and hard to pull off:

We want to change society.

Yeah. Big sentence. Stay with me.

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More and more people are questioning the default script we’re handed:

1. Get a job (that you might not even like that much),

2. Pay for an overpriced apartment,

3. Live for weekends,

4. Save up for a few rushed holidays (if you can afford them).

That’s the game. And sure, to some extent, we all play it.

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But what if there was another normal?

What if, just like education, it was expected, even encouraged, to step away and travel the world for a few years?
Not as an escape.
Not as a luxury.
But as part of becoming a human.

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The first objection is always the same: money.

And yet, through Grit & Dust, we’ve already seen over and over again that it can be done:

• Work & travel

• Tents and DIY fixes

• Bikes, motorcycles, slow travel

• Help from strangers along the way

The stories are different, but the pattern is always the same:
Get creative and it’s possible!

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So the real North Star is this:

To plant the idea that you should go.
Ideally before your life is already locked into place.
Before your career defines you.
Before your worldview calcifies.

Why?

Because whether we like it or not, we all participate in society. We shape it. Especially those who go on to lead, teach, govern, or influence others.

And here’s the part that keeps coming back in every single interview we do, without exception:

People return changed.
More open.
More nuanced.

And they all say the same thing:

 

“Most people are good. Like… 99% of them.”

Imagine the ripple effect if that wasn’t a discovery made by a few - but a shared experience.

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If Grit & Dust nudges that direction even slightly…
If it shifts the needle, just a bit…

That’s a win.

That’s our North Star.

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How we get there?

Big visions are nice.
But without action, they’re just nice thoughts.

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So here’s how we actually try to move toward that North Star.

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1. By inspiring (without sugarcoating)

We tell real stories. Not highlight reels.

We show people who chose a different path - and just as importantly, how they came back.
How travel didn’t make them “fall behind,” but made them more aware, more adaptable, more human.

The message is simple:
You’re not losing time. You’re gaining perspective.

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2. By making it actionable

Inspiration without tools is frustrating.

So we break things down:

• budgets

• visas

• transport

• mental and physical challenges

• step-by-step paths

No gatekeeping. No mystique. Just: this is how people actually do it.

And yes - links, guidance, and eventually coaching for those who want it.

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3. By building a community

Everything is easier together.

A place to:

• Help each other

• Travel together

• Exchange hard-earned lessons

• Meet on the road or far from home

Because if this becomes normal - or even just less lonely - more people will do it.

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That’s it

No secret cult.
No grand promises.

Just a belief that life can be lived with more intention, more curiosity, and a little more dust on your boots.

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If this page spoke to you…
You’re probably already part of this, whether you know it or not.

And yeah - you should probably get in touch.